Wednesday, 23 January 2013
burger king asessment
In the advert we see a man eating in a restaurant with he's girlfriend and he thinks the food there is only for women not meant, so he leaves and makes he's way to burger king were there is food for men only.
I think this advert would appeal to 2 skilled manual occupations example builders.
It is also funny and entertaining this is because it makes men laugh at how greedy they would look when they stuff there face with burgers or food.
Also and alternative to why its funny because it makes women laugh at men as well because when there on dates that’s how they really are.
The gender that is predominantly represented is male , they are shown as angry ,vicious, and greedy.
They are angry about the fact that there's not that many restaurants of them to go and have meals that would actually satisfy them, and burger king is the meal that would, but its more of a target to men not females.
In the advert the are presented in a group to show they have lots of friends to be around with and socialise with.
The soundtrack for the advert I is manthem , with two words put together “man” and “anthem”. Man means ‘man adult human male’
The definition of anthem ‘A song officially adopted by a country as an expression of national identity.’
This gives a clear explanation that its targeted to men, it also tells me.
The women in the advert are either encouraging or looking ,and are shocked. At how angry the men are and how the burger is irresistible to them. There image is in dresses and colours.
The women in the advert are either encouraging or looking ,and are shocked. At how angry the men are and how the burger is irresistible to them. There image is in dresses and colours.
Women also fall into being stereotypical and encourage meant to make there husband angry and frustrated .this would make some women not watch the advert because they would get laughed at and
Men are presented by wearing casual clothes and working clothes because its that even work people can eat it when there on breaks and they would never be hungry they would be satisfied.
The people in casual clothes show that even when your just out an about you could still eat it and be on the go and you
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This is a really good start Tamia as you have explain how men are targeted in the advert and used some relevant reference to the text to support your ideas.
ReplyDeleteTarget - use precise details from the advert to support your ideas about the social class that is being targeted.
How do you know the target audience is for people with skilled manual jobs?
What psychographic profile is being targeted with this advert?
P